Svetlana Heger | Plamen Dejanoff

The documentation of a scandalous approximation of art to industry, executed by Heger | Dejanoff with their year-long exchange of a modest dream car in exchange for the most pricey art exhibition spaces that an international automobile corporation is permitted to use for its own purposes. Their unwillingness to compromise—a position with which the two artists embarked upon their symbiotic complicity—has evoked debates on commercialization, sponsoring and the notion of corruption. The artists' book presented here also blurs the boundaries drawn around the value system of art.